Social Media Marketing
SOCIAL OUTREACH
Digital experts at SevContent design specific strategies for social media engagement, in line with overall marketing goals. Social metrics, such as awareness, engagement, conversions and customer satisfaction, indicate how successfully a content campaign has made its mark on leading social networks.
Social media marketers at SevContent use trending social conversations to connect your brand with users that are waiting for a good bargain. Social users are categorized to promote brand association among the right audience. Based on demographics and preferences, users guide the conversion process and lead us into making the right marketing choices.
Analysing Social Presence
In addition to ramping up your own social media marketing efforts, it is important to analyse marketing efforts of competitors to understand what does and does not yield results. Success stories that have shaped opinion and action in the past provide inspiring lessons to guide marketers in the right direction.
Ongoing social media campaigns can also be audited to amplify social presence and exposure. Social marketers at SevContent delve deep into marketing strategies to identify content and outreach gaps, and to recommend actions that uplift brand value.
Each social platform has its unique user base and outreach, and a firm must plan how to effectively market itself to a large audience. Growth marketing strategies offered by SevContent build on user engagement and conversion to make the best use of all social platforms.
More engagements. Higher brand prominence.
THERE ARE 3.8B DAILY ACTIVE SOCIAL MEDIA USERS GLOBALLY.
95% ONLINE ADULTS AGED 18-34 ARE LIKELY TO FOLLOW A BRAND VIA SOCIAL NETWORKING.
54% SOCIAL BROWSERS USE SOCIAL MEDIA TO REACH PRODUCTS.
97% MARKETERS ARE USING SOCIAL MEDIA TO REACH THEIR AUDIENCES.
SOCIAL MEDIA BRANDING
Business profiles on leading social networks – Facebook, Twitter, LinkedIn, Pinterest, Instagram, and YouTube – are created and managed keeping in view target markets, budgets and business goals. Content calendars align social content production with your overarching business strategy to unlock the full potential of social media. Marketers make use of digital tools that streamline workflows and optimize promotion schedules based on user engagement and location.
CONNECTING TO CONVERT
Social media search compares with search engines as customers continue to make buying decisions based on social trends. With smart, relevant keyword choice and content optimization for social media, your brand comes across as an authentic leader.
Marketing specialists at SevContent build social media brand persona guides to ensure consistency of brand voice across all networks. Blogs, visuals and well-structured social media updates help build the social connections your business needs. Organic search is paired with paid social advertising plans to ensure maximum exposure.
SOCIAL MEDIA MONITORING
Monitoring your own voice on social media is equally important. Like all other content, social media campaign success is measured using analytics tools and social listening tools that offer valuable customer insights for future strategy building. Customer support may well be the most important factor in forming long-term relationships. Therefore, social content experts at SevContent leverage social data and content metrics to foster positive social experiences.
Need a Customized Content Strategy?
Use a customized mix of content marketing services, and tie it up with a long term content strategy tailored to specific business needs.
Schedule a meeting with us.
Discuss your branding needs.
