Content Marketing
Content Marketing Explained
Content Marketing focuses on developing and using content to drive profitable action. A well-grounded content strategy helps you put your content into perspective.
Professional content architects at SevContent make content miracles happen every day for:
1. Higher Web Traffic Growth
2. Better Search Engine Rank
3. Optimized Bounce Rate
4. Higher Click-through Rate
Better Content. More Engagements. Quality Leads.
72% ONLINE MARKETERS SAY CONTENT MARKETING IS THEIR MOST EFFECTIVE SEO TACTIC.
YEAR-ON-YEAR GROWTH IN SITE TRAFFIC IS 7.8x HIGHER FOR CONTENT MARKETING.
BRANDS THAT CREATE 15 BLOGS/MONTH AVERAGE 1200 NEW LEADS.
60% MARKETERS CREATE AT LEAST ONE PIECE OF CONTENT EACH DAY.
Content Marketing Strategy
CONTENT THAT CONVERTS
Don’t just write. Let us create and publish credible, clever content to build your brand’s awareness.
Content is the prime internet marketing tool, converting strangers into visitors, and visitors into eventual leads. In its most earnest form, content wins the trust of prospective leads and nurtures long term relationships that promise valuable returns.
For a result-driven marketing strategy, content experts at SevContent are trained to write webcopy that converts. Every piece of writing is engineered to firmly connect brands with audiences and to establish trust and authority.
OPTIMIZED CONTENT FOR THE WEB
Writing for search
A whopping 6 billion search queries are made on all search engines every day, including Google, Bing, Yahoo, and Baidu. Our SEO Specialists know how search engine scoring works and write scannable, search-optimized content using ethical content marketing tools for a steady reader-to-customer conversion rate.
Connecting with end-user
Getting to know your audience is the most important step in creating appealing content. SevContent marketers study audience demographics and create buyer personas for better content targeting. Creative sales copy informs readers and influence buying behaviour, by putting the audience first.
CONTENT AUDIT
All businesses create content to spread their message far and wide. But not all of it works. Expert content auditors at SevContent have an eye for spotting content gaps that render high-value marketing efforts useless when it comes to conversion.
We identify missed keywords, unanswered questions, and carry out competitive analysis to find out where your business is lacking.
CONTENT MAPPING
At SevContent we follow high-speed, result-oriented content flows that ensure quality and success. Our team of in-house writers includes creative content specialists, SEO consultants, content strategists, and social marketers who put their best pen forward to narrate your story.
An updated Editorial Calendar provides visual work progress to both SevContent writers as well as clients. Team Sevcon works closely with business managers to synchronize each aspect of the content marketing strategy with commercial goals.
CONTENT OUTREACH
Based on targeted audience and content goals, the most relevant online marketing channels are used for publication and promotion of content. Keeping in view, web traffic, engagement and conversion targets, this is done to maximize outreach from each content medium, and to grow online presence.
While content converts leads into customers, personalized outreach techniques aspire to build lasting relationships for a wholesome user experience. These include Social Media Marketing, Email Marketing and Link Building Strategies.
CONTENT ANALYTICS
For a genuine Return on Content, strategists at SevContent determine targets and measure growth using real indicators.
Conversions are the basis of any content marketing strategy. In order to measure the effectiveness of published digital content, and to monitor outreach efforts, comprehensive analytics tools must be employed. Experts are constantly keeping tabs on content using Google Analytics, Social Analytics, Conversion Analytics and Google Alerts.
